I can help sell your thing even if I’ve never tried it (such as when I wrote about cigars, tangerines, and manual transmission cars). I can make your product or service sparkle even if I tried it, but didn’t like it (such as when I sang the praises of red meat, wine, and gold jewelry). Naturally, the words flow more easily from brain to keyboard when they’re about a subject I hold dear. But I also take pride in wrestling with a topic that holds little interest for me, gasping and sweating as I finally pin it to the mat. Did I mention I’m not a sports fan?